Not meant as a personal attack nor to be condescending - just stating a fact. Most consumer-level HPs are bass boosted. IOW, no lies detected. Look at professional HPs like the HD-600 and see that their bass isn't nearly as boosted as Bose, Beats, or Skullcandy - it's much more "reference" - yet most consumers like those latter brands' SQ more than the Senns. As a matter of fact, if I let a typical novice consumer hear Bose/Beats side by side with an Arya or HD-800S - they'd likely choose the former b/c of the name recognition/marketing along with the bass boost. Again, no lies detected.....