Sonova website says:

Yesterday’s Sennheiser Consumer Innovation press event also confirmed that premium headphones, audiophile, enhanced hearing, and soundbars will be the four key product segments. Sonova Consumer Hearing has announced a packed innovation pipeline with new products expected in all four of its categories in 2022, including new products in its flagship MOMENTUM range. The company also doubled down on its investment into audiophile headphones following the recently launched award-winning IE headphone series, with many more exciting products to come.

The premium headphone market is currently valued at around USD 20 billion and is expected to grow threefold to USD 60 billion in the next seven years. This growth will be driven by smartphone attachment as currently only about 20% of smartphone users have true wireless headphones, this will grow to 70% in the next seven years.1 The Sennheiser brand will be at the forefront of this transition with its premium true wireless sound.

The technology behind true wireless headphones and hearing aids is also converging to create a rapidly growing enhanced hearing segment. Sonova’s acquisition of the Sennheiser Consumer business puts it in a very strong position to lead the market.