It's good to have a skepticism about being manipulated, because in the age of capitalism you're almost always going to be manipulated in the name of profit.

What you'll find about vegan activism though is that it's a genuine form of activism, like feminism or BLM, and not akin to dairy farmers with the drink milk ads.

There are no vegan products being shilled for in this post. There is an attempt to move people's social attitudes about certain sentient creatures. To afford the same kindness we extend to dogs to pigs as well.

Make sure to introspect about your skepticism. It's a good default position, but refusing to investigate further it can actually be a problem.

There were people skeptical about various social issues of the past (removing slavery, giving minorities the right to vote, etc.), and if the skeptics in these situations refused to investigate why they were skeptical and if that was rational, they'd end up on the wrong side of history and morality.