It's not always that people think the individual product is technologically better, sometimes they just prefer the overall experience of using the products. Just because you don't find the experience more appealing than other products doesn't mean that everyone else was 'manipulated', people can just have different opinions with different reasoning.

I buy my mother any new apple gear she wants because it requires less tech support from me, the apple support has been extremely helpful for her, they are patient and used to dealing with less technical people that need less technical explanations.

Also the I use two different generations of airpod bluetooth earbuds on my windows gaming desktop almost daily so wtf are you talking about?