I mean SEA, China and the Indian-sub continent combined are ~ 4 billion people; most countries have incredible economic growth, we are talking GDP per capita doubling every 5 years, huge middle classes.

Heck Mercs, BMWs, Audis, Jaguars and Porsches sell like hot cakes in my city in south India, am sure the market is worth it for any kind of tech hardware.

I think most western companies don't realize the potential of these markets, like we don't even get SEA servers for most online games still.