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Phyltre t1_j082kzr wrote

I love when marketing does stuff like "etymology doesn't real, sure the acronym/initialism used to have a meaning but we've retroactively altered it--now KFC doesn't stand for anything." Feels inherently dishonest. You want it to not stand for something, change the name from the characters that do have a history of standing for something. Connotations aren't a matter of explicit unilateral control.

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tr3v1n t1_j08m90j wrote

> Feels inherently dishonest.

It is dishonest, but it also stems from the fact that people got so focused on the numbers that they kept shrinking them because otherwise people wouldn't think there are improvements. If I remember correctly, the number itself was never actually super accurate as the different processes would measure things differently.

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