Viewing a single comment thread. View all comments

MorgaseTrakand t1_j9p96mc wrote

Reply to comment by ShakataGaNai in MacRumors Exclusive: iPhone 15 Design Shown Off in Leaked Images Shared by Unknownz21 by StrongInteraction594

Yeah I'm curious how much longer it will be profitable to release a new phone every year. The updates are so small it feels like it hardly warrents the R&D and advertising

1

ShakataGaNai t1_j9ph1hz wrote

With how good Apple is at re-using their technology, quite some time. You see the camera modules re-used in multiple devices, the processors handed down from iPhone to iPad to Apple TV to HomePod. etc.

Plus, they are clearly still selling a lot of units each year. With less physical changes, they don't have to re-tool all of their manufacturing each year.

With less changes comes more efficiency and reduced costs, which means while less units may sell, they probably make more per unit sold.

1