Exactly. I feel like the first successful “metaverse” is going to be some small company that builds something that they just think is fun/cool/useful/whatever.

It can’t start off as a massive corporate soulless thing that comes out of a boardroom and jumps to massive success. It will be something like vr chat, simple, basic, with a subset of interesting uses, that then grows from there.

I think facebook screwed up in their approach. Why spend billions when they could have spent millions? Create one (or maybe a bunch) of SMALL apps, see what takes off, iterate, build from there.