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JickRamesMitch t1_j5jddee wrote

Reply to comment by pebbleinflation in ELI5: How come some commercials will mention the competition by name but others use generic terms like “leading brand”? by OmarBarksdale

"im a pc and im a mac" some people resonate more with brands that are willing to call out the competition. i dont think its always the right or wrong thing to do. just depends on the product/target market/etc

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pebbleinflation t1_j5jeqdh wrote

PC isn't really a brand though. And as someone else mentioned, this sort of ad works best when you're clearly number 2 in a two horse race, such as coke and pepsi or in the 90s Nintendo Vs Sega.

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JickRamesMitch t1_j5jeuud wrote

yeah true people like to cheer for an underdog. nobody cheers for goliath lol

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