NetworkLlama t1_j6lxfia wrote
Reply to comment by drunk_haile_selassie in ELI5: when people give up red meat for lent, why do they always eat fish instead? Aren't chicken and turkey white meats too? by Inanimatepony
This is where McDonald's Filet-O-Fish came from. McDonald's fanchisee Lou Coen came up with the idea. McDonald's founder Ray Kroc wasn't convinced and devised a Hula Burger (grilled pineapple with cheese) as an alternative and challenged Coen to a competition. The highest-selling product would win.
The Filet-O-Fish won handily, selling 350 to...some very small number that Ray Kroc wouldn't admit. It was reportedly the first ever addition to the McDonald's menu. It was a huge hit among Catholics after that.
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