affluent_krunch t1_iudhoov wrote on October 30, 2022 at 2:37 PM

Depends on the ad and the businesses reason for the ad. Social media sites have reporting for businesses who advertise that can show different info. So one ad you might be trying to get as many people as possible to see it. While on another you may be tracking how many people click the ad or how many people click and purchase something.

TLDR; Platforms like Reddit and Facebook have tools that let you see performance.

Source: I work in advertising.

kebrus t1_iuha78f wrote on October 31, 2022 at 9:52 AM

But how do you know if it was effective, you can have a metric saying X amount of people saw your ad but doesn't necessarily equates to sales, how do you know the conversion between the amount of people that saw an ad and the sales that generated?