NP59 t1_jaevzbz wrote
Reply to comment by virgilreality in ELI5- Given the average cost of a cup of coffee is marked up about ~80%, why hasn’t a company come in and charge significantly less to take a greater share of the market? by Educational_Sir3783
This was going to be my answer. It’s all about perception. There’s not likely much difference between a cheap cup of coffee and a high end one, but the perception, at least to the consumer, is the more expensive coffee must be better. It’s possible/likely the more expensive cup tastes slightly better, but to the multiple they charge, unlikely.
Viewing a single comment thread. View all comments