virgilreality t1_jaemxch wrote on February 28, 2023 at 9:52 PM

It would also take away from the aura of "premium" coffee.

I honestly get better coffee brewed on my own from Hills Brothers than I do from Starbucks or Dunkin.

NP59 t1_jaevzbz wrote on February 28, 2023 at 10:54 PM

This was going to be my answer. It’s all about perception. There’s not likely much difference between a cheap cup of coffee and a high end one, but the perception, at least to the consumer, is the more expensive coffee must be better. It’s possible/likely the more expensive cup tastes slightly better, but to the multiple they charge, unlikely.