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swordgeek t1_jaeijd9 wrote

Reply to comment by Exact-Glove-5026 in ELI5- Given the average cost of a cup of coffee is marked up about ~80%, why hasn’t a company come in and charge significantly less to take a greater share of the market? by Educational_Sir3783

Yep, I was going to mention that as well but I had Starbucks on the brain, and their MO is to crush, rather than buy out.

(Unless it's equipment. Then they do both )

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