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Oderis t1_iz46rxd wrote

Reply to comment by SirWitzig in [OC] Sponsors of the FIFA World Cup 1982-2022 by 38384

I wonder at which point more advertisement is pointless because most of the audience already knows about your brand. It might be different in other countries, but in mine pretty much every person knows about Coca-Cola, yet they keep paying for advertisement in Cinemas and TV. I haven't met a single person who would not know what Coca-Cola is.

I guess that means the ads are working.

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BrisPoker314 t1_iz48ztc wrote

The purposes of their ads is no longer to inform people that Coca Cola exists, it’s to remain in people’s heads as the most popular soft drink

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robzillerrrsss t1_iz4k8t3 wrote

Because they still compete with other brands. They want to be the first thing you think of when you get thirsty. When I pitched advertising for small businesses I was in and they were skeptical of the added expense, I would say "if coke and McDonald's need to advertise, So do we"

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