This depends mostly on the industry, role, economic cycle and seniority. Having said that, this is my approach. Perhaps there is something useful in there for you:

I believe in focused high quality job searching. Have a great standard CV, have it checked by friends or even former colleagues to be as good as possible. Then gather a number of job vacancies, keep adding to the list as time goes by. From there mark those for how well you fit their requirements, what their glassdoor score is, and how well they fit your desires (the resulting Excel graph is the source for this graph). Only then start applying to the top scorers of your list. Personalise each CV, that is highlighting and adding relevant experience, using the job description's language and key words, and something visual (bare minimum, using the company's brand colours for headers). Always make sure to ask for a salary range the first time you talk to a human, this will save time and disappointment.

Two hits. OP rejected one offer