thtevie t1_ivwka5d wrote on November 11, 2022 at 3:21 AM

Reply to comment by Fanceyreddit in [OC] Who Targets You? Top Contested Facebook & Instagram Ad Audiences in US 2022 midterms by fabiofavusmaximus

the money wasn't spent "targeting Kanye", it's spent targeting people with an interest in topics such as Kanye. So, if you've read like 3 articles about Kanye that your cousin linked from Twitter, you're probably on this list as interested in Kanye. If advertisers then spend $$ to target ads at people like you, then that money will show up in the 446k.

Fanceyreddit t1_ivx5138 wrote on November 11, 2022 at 6:55 AM

Thanks. I do understand that, although it would be hilarious to think they both paid half a mil to "reach" Kanye. I see my phrasing could've been more specific. I'm shocked though, trying to understand that amount tied to Kanye search terms alone. I'd love to see specifics on this.