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857477459 t1_iretjmt wrote

You're missing the point. Everyone in the US is an American regardless of their race or ethnicity. The fact so many people want to divide us based on these idiotic lines is disgusting.

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InterMando5555 t1_irf1paa wrote

Segmentation studies are designed to bucket consumers into their purchasing strength and opportunity. Often demographics are taken into account. This isn't a uniquely US phenomenon. It's a globally capitalist one.

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