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857477459 t1_iretjmt wrote

You're missing the point. Everyone in the US is an American regardless of their race or ethnicity. The fact so many people want to divide us based on these idiotic lines is disgusting.

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InterMando5555 t1_irf1paa wrote

Segmentation studies are designed to bucket consumers into their purchasing strength and opportunity. Often demographics are taken into account. This isn't a uniquely US phenomenon. It's a globally capitalist one.

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IvanIsOnReddit t1_iretm2b wrote

His point is that they don’t go segregating people by race for every statistic out there.

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InterMando5555 t1_irf176t wrote

What you might see as segregation a business or brand might see as understanding the wealth and purchasing power of specific demographics for targeting purposes. Its why when you search "Black Pound" on Google you'll find plenty of articles discussing the monetary opportunity of black British and other ethnic minority consumers.

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iBonsaiBob t1_iretstd wrote

I'm pretty sure that from was for signing up to a GP or passport, heritage is important for them. Most aren't that detailed though and we definitely don't refer John down the pub as African British or even black British. John is just British and happens to be black.

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