I'd really like to see the raw data used here. For example, how many people who are boomers, who are Gen X, Gen Y, MIllenials and what are their preferences? We get told that Gen X is ok with ads, but what about other cohorts?

Now everyone has streaming service, it's not affordable to pay them all

Does this include free trials Also , I've cancelled apple+ three times now as I've had device purchases which had it included

I just switch between the services each month. It makes no sense to stay subscribed continuously because there isn't enough new content to justify it.

Still cheaper than cable, in my experience.

Since free-to-air TV sucks ass these days and I no longer enjoy streaming services, I’ve just given up on watching an kind of tv series or movies except YouTube or when I got to the cinema. No regrets. Life is better and I’ve been reading a lot of books.

Exactly. I've cancelled like six services in the last year. Some of them twice.

>livello 1das_masterful · 4 h faI'd really like to see the raw data used here. For example, how many people who are boomers, who are Gen X, Gen Y, MIllenials and what are their preferences? We get told that Gen X is ok with ads, but what about other cohorts?

That way we looked at this was that we isolated each generations age group and looked at the data for certain questions, like the one about ads. There isn't a vast difference in how each group responds – in fact, the trend is the same throughout. But, there are some noticeable differences with Genx compared to the norm.

>Does this include free trials Also , I've cancelled apple+ three times now as I've had device purchases which had it included

Yes I get that, but we specifically asked which services, that were previously purchased, were cancelled. So our data doesn't include free trials.

I found no mention of trends over time in any of the summary. Fatigue implies more cancellations over time but nothing here shows that they looked at this.

Eventually all the streaming services will be rebundled into Super Cable.

Switch to syncler. Look on YT.

[removed]

At which point we all start sailing the high seas again

This is what I came to say. My friends all pay for 3 to 5 services a month... just rotate through them.

These figures don't make sense. according to this survey, about 67% of people canceled in the last 12 months... Assuming that there is zero overlap in subscribership among three of the most popular services (very unlikely), these only account for about 26% of the services cancelled. What totals up to +/- 40% of the other streaming services that were cancelled? (Which btw, would also need to have zero overlap with one another)

Also, I have a hard time believing that amazon lost 9% of its subscribers in the past 12 months. According to Statista, Amazon continued to gain household subscribers in the US, each and every year for the past several years.

https://www.statista.com/statistics/861060/total-number-of-households-amazon-prime-subscription-usa/

I dropped Netflix this year because they kept raising the rates.

I have Prime Video because it's already included in the Prime service that I'd pay for anyway. I have Disney and Hulu because it's included for free with my phone plan.

HBO is the only service I still pay for. The content has been pretty weak lately. I might drop that one as well.

Some already began

I keep Netflix running and turn others off and on.

Netflix is on thin ice though.

Here are all the platforms, and % of people that unsubscribed
Netflix
8.55%
Amazon Prime Video
9.46%
Disney+
8.33%
HBO Max
6.59%
YouTube Premium
6.74%
Hulu
2.80%
Paramount+
2.20%
Apple TV+
6.36%
Peacock
1.06%
iflix
0.23%
Discovery+
1.59%
Curiosity Stream
0.45%
Showtime
15 1.14%
ESPN+
1.44%
Crunchyroll
2.57%
Funimation
0.91%
Starz Play
0.98%
BET+
0.45%
Shudder
0.23%
None of the above
33.08%
Other
4.84%
Also, we are not saying that the total number of amazon prime subscriptions went down 9%, because we don't actually know how many people joined prime in the last year. If that was a +11%, the total change would be +2%, for example. But that was outside the scope of our study.

To be fair they can just booth leg and watch on a 3rd party which I don’t condole. I was reading a post regarding this, and up to 31% are either sharing or watching off the platform. People are getting smarter in this digital age and saving 10-30$ bucks a month doing a loophole, people will figure it out.

I'm still not following the logic here.

Your study cites that it collected data from 1,005 participants. You mention that 'Shudder' and 'iflix' were cancelled by 0.23% of participants, respectively.

0.23%/1,005 = 2.3115... people. I didn't know that a fraction of a person could fill out a survey?

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Your numbers above also all sum to 100.00%. To be clear, is this to say that each respondent, other than the ones that selected 'None of the above', all claim to have cancelled only one service, and not a single one has cancelled more than one service? (i.e. of those with video streaming services, 33.08% cancelled no services, 66.92% cancelled one service, and 0.00% cancelled two or more services?)