>livello 1das_masterful · 4 h faI'd really like to see the raw data used here. For example, how many people who are boomers, who are Gen X, Gen Y, MIllenials and what are their preferences? We get told that Gen X is ok with ads, but what about other cohorts?

That way we looked at this was that we isolated each generations age group and looked at the data for certain questions, like the one about ads. There isn't a vast difference in how each group responds – in fact, the trend is the same throughout. But, there are some noticeable differences with Genx compared to the norm.