College administrators are just business owners. The students are told it doesn't matter how much it costs, just take out as many loans as you need. Getting that bachelor's degree in liberal arts will pay itself off immediately. Don't worry about the $50,000 in debt. They can raise their prices as much as they want it seems. There's no obligation to actually use any of the increased tuition for the college. They can just keep raising the price and keep raising the administration's salary. At the end of the day it's all about how much money the administrators can make. The actual education, the teachers, the curriculum, is all part and parcel to their money-making scheme.