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SamFish3r t1_j7e9kll wrote

Reply to comment by egonzo61 in [OC] How Google makes money (its 2022 income statement visualized as a Sankey diagram) by IncomeStatementGuy

-21%YoY but everyone seems bullish as f

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DataMan62 t1_j7esul4 wrote

But their gross profit is up 7%. Look at what they are spending their modestly growing profits on:People: R&D +25%, Sales +16%, G&A +16%; Machines: Content Acq, Data Centers +18%, Traffic Acq +7%.

Then look at their revenue growth: Google Cloud up 37% and the bread and butter Search Adv is up 9%. On $162B, 9% is real money.

They are re-inventing themselves as a technical platform company, basically selling and expanding the platform they used to build their advertising machine which got them to this point. BTW, Amazon's AWS is, I think, the leader in cloud platforms, so competition is fierce.

That does seem like a huge increase in people costs, some of them overhead. Maybe that's why they laid off 10,000 people or so recently.

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mk100100 t1_j7h690k wrote

Maybe it is just me but I find Google search engine works not as good as it used too, harder to find what I am looking for. I hope they will re-re-invent it

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DataMan62 t1_j7jbxon wrote

Google never had the best search imo. Just the most popular and profitable.

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