I think we are noticing it more now due to social media and the internet. AND because companies are realizing that there is a market for occult products (so capitalism will always follow the trends when that is concerned). But I think the current moment is also an interesting one. People are leaving organized religion (evangelical Christianity especially) in large numbers, and I think it is natural that they are seeking spiritual subjects elsewhere after they deconstruct their faith. At least that's a theory I have. There are some numbers to support that, but I imagine time will tell. -LK