Than you, that’s really interesting, because I think it’s true that I’m culturally trained not to see seeking wealth or status as heroic. People do it of course, but it’s not something you are supposed to draw attention to, so people have to find subtle ( and often hypocritical) ways to flaunt their wealth and power. And heroism is associated with selflessness, being flashy or ambitious is kind of contradictory to the concept as I learned it.