Ok, so it seems like the idea here is to point up the irony of Prince Harry blasting out a book (i.e. publicity) in which he claims to not want publicity. Sure, this is understandable. On the other hand, it's also ironic for the "ugh we're sick of hearing about Harry" people to put this much time and energy into telling us all about how sick they are of hearing about Harry.

I'm kind of sick of hearing about hearing about Harry so I'll stop here before I disappear in a puff of logic.