Are people who like this kind of stuff generally new readers, or people who don't read very often?

I'm trying to find out how exactly people enjoy cheesy books like these. And I have nothing against science fiction, I love Bradbury, Stanislaw Lem, Philip K Dick, JG Ballard, Gene Wolfe, etc. But this particular brand of science fiction, with cheesy humor and dialogue and awful prose, I just don't really understand who the intended audience is. STEM lord's? Facebook moms?