Charming_Wulf t1_iy8bts4 wrote
Reply to comment by Competitive-Calzone in Another stellar ad from VisitBaltimore. Just a reminder that the CEO makes $400K a year. by Cepia
Oh, I did. And I've been on that Visit Baltimore brewery list page (where do you think I got my initial brewery count estimation?). And from a marketing stand point, I totally understand putting an internationally recognized brand on your promo materials.
However that is a systemic issue and source of complaints about Maryland and Baltimore governments. That Gov't entities will work hard and promote for non-homegrown companies over growing local. Yes Guinness is just outside the city, but Heavy Seas is Maryland born and just down the street. Or why not Union Brewery, which is probably the largest brewery inside city limits.
I'm happy Guinness is in Maryland. But all you need to do is rewind to when the Guinness tap room license exemption became public. The fall out from that really shows how antagonistic the govt is to local grown business. Especially if a lobby is (illogically) fearful of profit impact (distributors).
Competitive-Calzone t1_iy8cbb4 wrote
>However that is a systemic issue and source of complaints about Maryland and Baltimore governments. That Gov't entities will work hard and promote for non-homegrown companies over growing local. Yes Guinness is just outside the city, but Heavy Seas is Maryland born and just down the street. Or why not Union Brewery, which is probably the largest brewery inside city limits.
Tourists they are trying to attract are not going to want to get this deep into it.
abcpdo t1_iy8g1gk wrote
That sounds like a chicken and egg problem. If you promote a local thing hard enough it will have good recognition.
umbligado t1_iy9zt1p wrote
But…..that’s all the webpage does…..promote local breweries. You have to scroll by 10 locals before you even see Guinness.
Often the biggest issue with churning out this kind of content is quickly getting available acceptable to use images (either licensed, approved, or public domain). Guinness was going to be the quickest and easiest option. That’s just how things shake out sometimes.
TitsMageesVacation t1_iya98lt wrote
Businesses are not automatically members of Visit Baltimore, you have to pay dues. There's a sliding scale based on the size/volume of your business. Visit Baltimore will in turn occasionally utilize your services or products, and include you in advertising. If Union or Heavy Seas pays dues (which are far smaller than the dues that Guinness would be charged) they can be featured in advertising.
It's not political or some systemic plot, it's just business.
And my lord, that ad is embarassing. Even with my meager photoshop skills I can drop a background out.
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