Not sure which package you're looking at but that sounds like the venue VIP.....totally worth it to have access to your own bathrooms and early entry so can you choose to stand in the VIP area or get right up front, buy merch early, etc. I did that for Sticks and Stones Fest last year and it was great!

Yes, it's a parking lot, but it's really not that bad. Plenty of places to stand, the sound is good, and they do a good job with it.