The MAGA cult all have one physiological issue in common: permanently activated amygdala. They are in a constant state of fight-or-flight. These types of ads--regardless of how irrational they are--are highly effective with the MAGA cult. They fuel their belief that the world is a terrible place, full of dangers, and that only "strong men" can make the changes necessary to preserve their safety. Even when their "strong men" are in power, they continue to be in fear mode because "the hidden elite are trying to take us down." It's psychotic.