Part of that is convincing people to actually understand and use it, which this show does. It presents mental health as something everyone deals with, that isn't scary. I assume that mental health care support has been blocked by members of the government. Getting citizens to understand the need for such services, and to contact their government officials can change that.
Government officials won't support it if they think that won't help them stay in office. Awareness always helps, even if only a little bit.