> Mass adoption is definitely inevitable, and the growth rates of the EV market are huge, but buying an electric vehicle today is still not a straightforward decision - especially in single car households.

Sure, but the article is partly about that right?

> The range and charging infrastructure doesn’t yet provide a credible alternative to that of internal combustion engines.

Can't agree with all of this. I can buy a mainstream EV today with the same range as my ICE car, and the cities/highways around here have plenty of charging infrastructure. I would agree that it's something of a postcode lottery, and rural areas are naturally far less well served, but people in rural areas are also going to be set up far better for home charging.

> As ranges and charging speeds improve, it’ll become as easy (if not easier) to charge your car than fill the fuel tank.

I often say that it needs a change in thinking. I don't think the "gas station" setup is going to survive as it currently does. You'll charge your EV when doing something else - park and plug. A lot of have previously focused on charging times for EVs, but if you're spending a few hours watching a movie while it charges it suddenly matters a whole lot less. Of course, for long-distance it still matters a lot but the percentage of daily journeys that are beyond the range of an EV battery is tiny.

> At the moment an EV often represents a more expensive initial outlay versus a traditional power train.

Very true, but again that's kinda the point of the article ;-)