This is a friendly reminder to read our rules.

Remember, /r/Showerthoughts is for showerthoughts, not "thoughts had in the shower!"

(For an explanation of what a "showerthought" is, please read this page.)

Rule-breaking posts may result in bans.

[removed]

[removed]

Yep! Imagine starting a bourbon company. You spend money on all the equipment, employees, warehouse, computers, everything. Then you have to wait 8 years to sell anything worthwhile.

That's not how starting a business works

There’s been a bit of a bourbon boom. Lots of new distilleries popping up. Good bourbon is usually aged 5+ years. In order to get some revenue in interim, some will sell moonshine, rye, or straight whisky while the good stuff matures. Then they discontinue the cheap stuff.

Lot of distilleries are selling gin to smooth cash flow.

[removed]

The concept is true but in actuality what distilleries do is buy already aged bourbon (often from MGP) and make blends themselves that they sell under their label. See Willet as an example. They’ve been selling bourbon for a while but only in the last few years have they been selling their own distilled spirit.

[removed]