Viewing a single comment thread. View all comments

longboringstory t1_j21yncv wrote

Yep! Imagine starting a bourbon company. You spend money on all the equipment, employees, warehouse, computers, everything. Then you have to wait 8 years to sell anything worthwhile.

12

halfcentaurhalfhorse t1_j220y4l wrote

There’s been a bit of a bourbon boom. Lots of new distilleries popping up. Good bourbon is usually aged 5+ years. In order to get some revenue in interim, some will sell moonshine, rye, or straight whisky while the good stuff matures. Then they discontinue the cheap stuff.

4

BackRowRumour t1_j22163i wrote

Lot of distilleries are selling gin to smooth cash flow.

2

Wrldtvlr t1_j22epnn wrote

The concept is true but in actuality what distilleries do is buy already aged bourbon (often from MGP) and make blends themselves that they sell under their label. See Willet as an example. They’ve been selling bourbon for a while but only in the last few years have they been selling their own distilled spirit.

2

basshead17 t1_j21zxr0 wrote

That's not how starting a business works

−4