Idk how to explain to you that you're wrong because you literally don't seem to have any idea of what this person who made the sign is trying to do. You also don't seem to understand seo because domains can include long tail keywords which boost auth. Yea content and clicks are important, but thats the old algorithm, it's all about back linking and content clusters now. So when you search this Drs name. Their specific name, this ideally ends up in the results. The page likely would be stuffed with keywords too. The domain name is catchy and again right in line with classic scientology harassment techniques. Idk I guess my point is you're wrong, and stupid.