Shapiro bought ads that talked about Mastriano. None of the ads actually promoted Mastriano as the best choice. They were aimed at pointing out that Mastriano was a trumper, was at the jan 6th riot and generally pointing out his extreme points of view.

it was a strike to get those other republicans against him, or more centralist to stay home.

Mastriano was up 20% over his closest primary opponent but that left dougie only at around 40%. That means 60% of the republicans voted for someone else, possibly even against Mastriano.

If Shapiro could spent less than a million, or even less than half a million and could sway that much of the party to Mastriano... he really should change jobs, because people would pay MILLIONS to be able to swing a primary that hard.

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Now, to look at the numbers that doug pulled vs Josh, it was 2.2 million vs 3 million

If we looked at the presidental election trump vs biden, 3.3 million vs 3.5 million

It looks like a bit less voted for shapiro than biden but more than a million fewer votes went to mastriano vs trump...

If we looked at the presidential election of trump vs clinton, Shapiro got a bit more than hillary but mastriano got about 800k fewer votes than when trump won.