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GlueForSniffing t1_j2do3z3 wrote

Reply to comment by liquid_at in Is social media killing music? by your_friend_dingus

Okay but we've seen Kate go viral due to a popular Netflix series .. .

That isn't social media? ---- Though I guess . . . okay I guess you could say the influx of people posting their covers of it on Social media gave it a secondary boost?

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liquid_at t1_j2dr0q5 wrote

Did the song go viral on Netflix or social media platforms like tiktok?

Where would it have had the chance to go viral, if the internet was just a consumer medium like TV and radio?

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GlueForSniffing t1_j2drk81 wrote

Like I said I answered my own question.

But given what cinema and television did for music in past generations, I think the answer is yes? ( I think you thought you had something, but let's be real. Netflix is a huge platform and Stranger Things is their biggest show? )

Social media aided its longevity and numbers perhaps but it would've happened regardless. Plenty of songs have blown up from being used in shows and commercials.

I mean look at Lizzo.

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