They've been feeling that for a long time now. That is pretty much the way things are going around the planet. Rural areas are dying out, as opportunities (for everything, sex, work, leisure) abound in larger population centers. That hasn't changed in decades. However, as the population ages, more old city folks are moving out of the cities. This is creating its' own set of problems. I don't see many ways in which this will change, but we humans are always lacking some amount of foresight.