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GraniteGeekNH t1_itw3ie9 wrote

This is the only study of political lawn signs I have ever seen. It found a 1.7% increase for candidates with lots of signs. Not much of an effect on voters.

However, lots of sign may draw donations and spur volunteers by making it seem the candidate is popular. That can't be discounted.

https://www.politico.com/story/2015/12/campaign-lawn-signs-little-effect-217166

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nochedetoro t1_itxh7kb wrote

My MIL helped campaign for a candidate and she said it’s absolutely for the donors. Donors like to see the person they’re giving money to plastered everywhere because it makes them feel like they’re getting their moneys worth

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siebzy t1_itwkt7n wrote

Political candidates love seeing their name everywhere as they drive around, and as such invest far more time and $$ in yard signs than is warranted by their effectiveness - resources that could be better used elsewhere in a campaign.

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