Search and integration into Office products would be big revenue generators. Killing Google and revenue would be a double whammy for the Tech sector, it would destabilise a main competitor and put MS at the front of the Tech arms race for the next decade or two.

I foresee Google losing search market share, which is looking more and more likely, given their terrible search results and spammed too results. That leaves Google with Android and Youtube, which are dependant on a good search engine for revenue.

If MS can move the needle on Bing market share, it could bring them back into the B2C market.

Imaging ChatGPT integrated into Word, PowerPoint, Excel and SharePoint! It would be middle managers wet dream to waste even more time on documents and paperwork 😜