Something similar but for business meetings, especially if virtual and especially if with clients.

If you're doing the talking and you are about to ask a question to a specific attendee, use their name in a short phrase introductory to the question. If for any reason they were not paying full attention, this will prevent you from putting them on the spot and causing a bad impression.

Yes I know that if they are not paying attention it's their fault, but you don't want to -even tacitly- call them out on it. You want them to feel comfortable and leave the meeting with a good feeling.