Honestly, in my experience, the best gift is something personal. I try to think about conversations I’ve had with people and the experiences we’ve shared through the year, and that’s my launching off point. I actively avoid hobbies, due to not usually knowing enough to confidently gift them anything.
Like, my friend loves hedgehogs. I’ve gotten them a few different hedgehog-themed items over the years. One of the first experiences I’ve had with a new friend was at a cafe, and they ordered a taro latte just to try. They love boba and scented candles. I found a taro boba scented candle off Etsy. One of my friends has repeatedly commented on my mug hoard, so I bought them a mug similar to the one they always choose at my place.
Even if it misses, it’s still appreciated and shows you put active thought into them.
And, ultimately, your friends and family will be grateful for anything you gift them (or, should, at least).