Submitted by marin_smiljanic t3_10q1m4s in IAmA
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marin_smiljanic OP t1_j6nb01a wrote
It was pretty intuitive really. When I was working at Amazon, we had an internal system for training videos. As I was always on teams with fairly complex technical products (S3 and Alexa), the videos would always be pretty long and packed with dense technical content.
So whenever I wanted to look any information up inside these videos, there was no way to do it - you could search by title, description or other such metadata, but searching the content and navigating to the exact spot where something was covered was impossible.
This was the spark that led to the product.
chrismatters t1_j6nac33 wrote
What growth tactics, other than partnerships, did you use to grow your startup?
marin_smiljanic OP t1_j6nbd4p wrote
We tried a ton of different things, except that we didn't do too much advertising. We have pretty strong content marketing (constantly publishing blog posts and posting on social media), lead magnets such as e-books, posting on Reddit, HN and Product Hunt (we were the Product of the day in October).
PR actually achieved pretty good results too. A bunch of cool prospects reached out to us after the press covered our round.
The_Patriot t1_j6njo86 wrote
Do you fear Chat GPT? If not, why not?
marin_smiljanic OP t1_j6nrw4y wrote
I think ChatGPT will be an essential part of search experiences, but I don't think it'll kill current search products. There's still a lot of value in being able to point to original sources.
The_Patriot t1_j6nxlyc wrote
>point to original sources.
do you not think ChatGPT will learn how to do that?
If not, why not?
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SylviaJacob t1_j6nf4mx wrote
What are your thoughts on the evolution of search technology this decade?
marin_smiljanic OP t1_j6ngwf6 wrote
I'm assuming you mean '20s. I believe that there will be two main factors in the evolution of search.
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A far bigger focus on multimodal, rather than just text search. The old-school search companies were built in a text-first world. But text is pretty rapidly declining in importance. And while still an essential part, it's no longer enough. I think you'll see more and more companies focusing on multimedia content like video, audio and images.
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I'd say that rather than having one huge new competitor to Google, you'll rather have large platforms that each cover a specific area of search. Reddit, Instagram, TikTok and Amazon are good examples of that, and I think the trend will continue.
SylviaJacob t1_j6nip8y wrote
Thank you! How large is the TAM right now? Also, what are the major constraints/challenges you come across while implementing your solution to clients?
marin_smiljanic OP t1_j6nt40t wrote
Currently what you'd call enterprise or B2B search is estimated at about $10B annually, but I believe that'll increase significantly once more customers start discovering the value of multimodal search experiences.
We currently expose an API which customers can use for integration. We can definitely make the integration process smoother by providing out of the box ingestion options (Google Drive, S3, and such, which is planned for this quarter) and also by developing SDKs.
PeanutSalsa t1_j6nix09 wrote
How does a search engine know how to direct the visitor to a certain part of a page so they don't have to scroll down it? Same for video and audio? Do the content builders have to put in certain metadata for the search engines to pick up on this or can the search engines pick up on them on their own?
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[deleted] t1_j6nafml wrote
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