WakaWwaka t1_j13znpu wrote on December 21, 2022 at 2:38 PM

Any worries of Amazon developing an “Amazon Basic” copycat product of yours? We use to have a first party relationship with Amazon, but third-party always seemed like free market research from Amazon.

SmellMyChocha OP t1_j140km3 wrote on December 21, 2022 at 2:44 PM

None because we have a patent and a strong brand. I would also KILL THEM on social media :)

Seriously, unless they played unfairly, Brain Flakes would crush Amazon Basics Building Discs.

I agree that 3rd party is free market research (better than free, they make a ton of money from it) for Amazon.

I've written a long blogpost about how to use IP to protect your business here: https://medium.com/swlh/starting-a-physical-product-company-youre-gonna-need-a-lawyer-13b2eecebc9f