Since I was quite clear from early on that I wanted to move away from technical work (based on my interests), I took non-tech projects at my first company. I also made sure I get some leadership experience during my time as an Engineer. I started learning about Digital marketing even while I was working as an EE. I took courses, created social media pages, grew those pages, learned paid media, read books on marketing, and talked to marketing professionals to understand what they do & what skills are required. During my master's, I worked harder than others as I wanted to switch industries and function both. I did 2 internships - one at a startup & one at a big company. These helped me a lot during my interviews post-MBA.