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PENNST8alum t1_jahadib wrote

How does one go from EE to head of digi marketing at Meta? Get your MBA from H/S/W?

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Yolo0o t1_jahcce9 wrote

It is a question I get asked very often. Some of the things I did were:

  1. While I was working as an Electrical Engineer, I took on non-tech jobs and projects. Got team leadership and data analysis experience.
  2. Along with my core job, on the side apart from preparing for GMAT, I took various Digital Marketing certifications, talked to marketing professionals, created and grew FB pages (28K followers), learned how various ad tools worked
  3. During my MBA, I did 2 internships just to learn more about marketing. And no I am not from H/S/W. I also did a lot of networking and build a good network of marketing professionals.
  4. Started with a junior role at Meta (Marketing Executive). Worked super hard for the next 7 years, built connections within the company, and as a result, I got promoted a few times. I believe my Engineering work ex helped me get an advantage over my peers as I was more data-driven, logical, and a better problem solver.

Some lessons I learned:

  1. Hard work pays off
  2. Luck is important to some extent so that you are at the right place at the right time
  3. Continuous learning is crucial
  4. Teamwork, networking, and helping others go a long way
  5. Never be afraid to ask for what you think you deserve
  6. Whenever you are frustrated or disappointed in your career, just zoom out and look at your trajectory over the years. If the graph is trending upward, you are doing fine
  7. Always respect others
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PENNST8alum t1_jahcuxv wrote

Out of curiosity, did you have an "in" at Meta to land that first role? Were you recruited out of the MBA program?

Reason I ask is, and I'm sure you would agree, that there we're probably people turned down for that same role who may have had a lot of experience than you in that field. Wondering what you did to get a leg up and get noticed by recruiters? I've been in my field (finance) for 9 years, having specializations in a lot of areas most others in my field don't, and yet, never receive a call back from these big companies.

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Yolo0o t1_jahdhh3 wrote

I did get someone to refer me. This would’ve definitely helped me get the interviews. But post that I had to clear 5 interviews to get selected.

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Barts_Southpaw t1_jap1c6i wrote

Five interviews in which everyone knew who you were, your "in" and why it would be prudent to select you, most likely.

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livelybani t1_jcv8476 wrote

Hi! I have a follow up question. As a person from a non-traditional and a completely non-technical background, what certifications would you recommend before entering bschool to be able to land the marketing internships? Or would it solely be dependent on networking with the right people?

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