Submitted by RolfEjerskov t3_11anym0 in Futurology
kompootor t1_j9vbkw8 wrote
Tesla only decided to build such an entry entry-level vehicle to compete with BYD, whose EV sales exceed Tesla, and who has a much more diversified and integrated worldwide battery manufacturing system. BYD's bestselling Han goes for about $40k in the OECD, but they could conceivably sell the Dolphin in the US at around $20k after additional duties, targeted taxes, and price adjustment to the US market (it's ~$15k in China).
BYD is not the only foreign EV manufacturer who can, does, and will undercut Tesla if they get into the same market. It's only a matter of what Tesla's strategy will be. Arguably from some in the business, Tesla should not compete at the budget level, and instead remain a brand name like BMW or Apple. The arrival of low-cost players will expand the share of consumers who choose EVs in the first place, and thus the number of consumers who will later upgrade to a luxury brand -- thus Tesla would encourage its low-cost rivals to enter the US.
RexManning1 t1_j9w31c1 wrote
We have BYD here in TH. They are really good for the entry level segment.
im_thatoneguy t1_j9wipq5 wrote
It's very much the Mediatek vs Apple battle. Apple was eventually forced to sell lower-tier phones but they still make as much in profit as all of their competitors combined even though they don't have the majority of the market share.
What's interesting is that Elon said "FSD" was their answer to economy transportation and that a robotaxi would be next not an economy car. So this is Elon finally focusing back on classic hardware sales not autonomy.
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