That’s a good point about content creation. The way we monetize content today is by consumption. The model measures traffic and assigns value to it. If AI is going to serve up all that content in the form of it’s own content creation, who gets paid? Does everybody it references or considers get a slice? In the above example about tigers, does every single one of the millions of photos it referenced get paid or are they simply inspiration? This battle for revenue is happening right now with visual artists and AI art.