Especially since this discovery is in a completely different league from the usual 'breakthroughs'. Cracking how to stop nanowires from cracking is huge for a number of fields, one of which is batteries. It is also a lot more fundamental than usual.

And of course there is a long and uncertain road between gold nanowires in a lab and mass-produced batteries, but still, just knowing a 200k cycling battery with no degradation is even possible is valuable. I'd love there to be some NASA rovers with undying tech.