Some companies don’t need VR to expand past gaming, but the money Meta has invested only makes sense if the market is mostly non-gamers. This is a tall order.

Microsoft’s Xbox was becoming competitive with the PlayStation, but when the Xbox One came out it was marketed as a set-top streaming/browsing device in addition to a game console.

Sony doubled down on gaming and focused on great exclusive titles and performance.

Microsoft (narrowly) regained the graphical performance title with the Xbox Series X, but by then, nobody cared.

The lesson for VR is to focus on gaming until the form factor makes sense for other applications.